kp_crown_casino

Go to: | Home | Birrarung Marr | Eureka Tower | Theatres and Musicals | Old Melbourne Gaol **Crown Casino |** Laneways **Crown Casino** Back in 1994 Crown Casino used to be located at the World Trade Centre. It then moved to South bank and opened in 1997. It was designed by various award winning architects such as Daryl Jackson. It is the largest casino in the southern hemisphere and on average attracts 16 million visitors yearly. It was originally owned and run by Lloyd Williams until Packer took over in 1999. It is opened 24 hours a day, 7 days a week besides main public holidays.
 * History**

Crown Casino provides the 6 main casino games which include Baccarat, Blackjack, Poker, Craps, Pai Gow, and Roulette. The casino offer many different varieties of Poker including Texas Hold’em. Poker is the main game played at Crown and there a many poker tournaments held at the casino throughout the year. It has its own room for poker called the poker room. Crown has a license for 350 table games and 2500 poker machines.
 * Games**

Crown has several nightclubs, multiple restaurants and fast food outlets which draw many people to the casino in the evening. It also contains Village Cinemas, where movies are screened there day and night. At the front of Crown there is the atrium where sound and light shows are performed and it features stepped fountains. For Eg. During Christmas they hold a show with christmas music and acts and it draws many people to Crown at this time of year. Crown holds an electronic games arcade, laser shooting room and bowling alley called ‘Galactic Circus’, many teenagers come to this area of Crown to entertain themselves and for a bit of fun. For people that love shopping there are many luxury stores held at crown casino such as Prada, Burberry, and Louis Vuiton. You'll walk out of Crown Casino with a smile on your face!
 * Entertainment Complex**

We looked at two different types of advertising for Crown Casino and I think both of these ads work well. The advertisement "paint the crown" is a great ad and it works well to show crown how good it is. It has been on television and it shows the different variety of things offered at crown. These things are poker, restaurants and nightclubs. The video informs you about crown aswell as making a presentable video abour crown. The other form of advertisement we looked at for crown casino is a pamphlet on spring racing. It tells us about the spring racing carnival and what it provides to entertain people. The slogan they use is "Wear the Spring Racing Crown". The picture on the front is attractive and draws my attention to the pamphlet. Inside it is good as pictures border the page and interesting information is displayed. Both of these ads attract us to crown and they are extremely inviting.
 * Advertising**

By Ellie