kp_birrarung_marr

Go to: | Home | **Birrarung Marr** | Eureka Tower | Theatres and Musicals | Old Melbourne Gaol | Crown Casino | Laneways  In 2002 Melbourne’s newest major parkland was opened in between Federation Square and the Yarra River. This is known as Birrarung Marr. Its name comes from the Wurundjeri people who initially inhabited the area. ‘Birrarung’ means ‘river’ and ‘marr’ relates to ‘side’ in their language. Its eco-friendly, modern arrangement with more than 200 trees and hundreds of smaller native plants won it the Walter Burley Griffin Award for Urban Design. It extends across three terrace levels. These plateaus, defined by steep slopes, are designed to host some of Melbourne’s major events and festivals. The lower terrace follows the bend of the Yarra River from Princes Bridge to Swan Street Bridge, with a theatre like space at the rivers edge. Its middle level is a functional event space and from its upper level you can see the Art Centre spire, and St Paul’s Cathedral.
 * Birrarung Marr** [[image:kp_birrarung_marr01.jpg width="313" height="233" align="right"]]

We looked at two different forms of advertising for Birrarung Marr. The That's Melbourne City "Birrarung Marr" brochure is more for people who are already in Melbourne, and want to know more, instead of an  ad to make people come to Melbourne. Taking this into consideration, we feel that it works very well. The pictures look nice, and give it a really earthy, modern atmosphere. However, the layout isn't very appealling and we found the writing, although informative, not interesting. Our next advertisement was on [|White Hat.com] which was more like a review than an ad. You would have to know about Birrarung Marr, and want to know more about it to find this website. Apart from this, but also remembering it, we found it quite visually unappealling. It was plain, but looks as though it has a lot of information, and it made us stop to read it. The information about Birrarung Marr itself was great. It sounded like a really interesting place to visit when coming to Melbourne, and we felt an urge to go there.

By Rosie