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Melbourne: A Living Billboard We will be working on how advertising has evolved over the years, Melbourne’s iconic advertising landmarks, and how the advertising has affected the heritage and architecture of the city. Advertising has evolved over the years with some historical signs becoming heritage signs. There are also some iconic landmarks around Victoria and within the CBD like the billboard above the Young & Jackson Hotel. Advertising in the city is very popular because it reaches a large variety of people. Buildings are sometime even built to support an advertisement or are known for an advertisement, like the Crusader’s building is known for the advertisement ‘the Skipping Vinegar girl’.

Advertising landmarks

Historical advertising

Modern advertising

Heritage listing

Mind map

Gallery

Reflection Blog

Bibliography